We're going to be at SXSW! We were asked to come down and give a presentation on the direct distribution/long tail strategies we've employed for IGTM. We've learned a lot over the past 3 years, and we're excited to be sharing.
The presentation will be a jam-packed hour about what we did with the film, why we did it and how things worked out. In many ways, it's an extension of the 5 part case study we published awhile ago. If you're an filmmaker with an upcoming project, a distributor or any type of independent artist really, you might want to come and check it out. Here's the info...
Indie Game: The Movie - A Direct Distribution Odyessy
Monday, March 10th
3:30 - 4:30pm
More info here
Directors/producers, Lisanne Pajot & James Swirsky give a first-hand look into 2 years of marketing & distributing their Sundance award-winning feature doc, Indie Game: The Movie.
Building on their popular online case study, the filmmakers reveal the key strategies behind the film’s successful release & beyond. Topics include: Audience-building, touring, digital releases, merchandising, pricing, piracy and their follow-up project, the Indie Game: Special Edition.
From crowd-funding through the long tail, this talk reflects the full cycle of direct-distribution from people who did it, and continue to do it…because, well, it never really ends.
Hope to see you there! Oh, and if you have specific questions and can't squeeze them into the session, there will likely be an informal get-togther afterwards. Watch our Twitter for details.
-James & Lisanne
p.s. Also, we hope to give this talk a few more times before retiring it, stay tuned we might be in your area some time in the future...